to You, the Customer, no matter who you are.
I've heard time and again the statement, 'Horseback Riding is the Sport of Kings...' Certainly that would tend to glamorize Horseback riding, but it also excludes most of the population given that we aren't all royalty. I've looked around though and clearly from what I've seen being made available (at least on a local level) most retailers are supplying their stores with the idea that indeed, Yes... their customer base has unlimited financial resources and all the time in the world to devote to riding.
For many of us though, Horseback Riding is a Hobby. For some it's an absolute passion. And for others still, its having an old, retired friend living out their last few years in pasture. But most would agree, having the opportunity to ride is indeed a priveldge.
It is our goal to make your Tack, Apparel, and other supplies available to you at a realistic, and fair price. To cater to those that are seeking out high-end equipment for showing, or perhaps something more economical for the horse and/or rider that is just starting out. To provide you with qualified, insightful help when you're not 100% certain what choice you should make.
We're all about service and meeting the needs of our customers.